Jan 27 2009
Myspace Film Premiere – Innovative New Platform For Film Making – Myspace Film ‘FaintHeart’
Myspace Film Premiere – Innovative New Platform For Film Making – Myspace Film ‘FaintHeart’
An innovative new concept to film making was launched today on the Myspace social networking Website. Faintheart is a film which has utilised the members of the Myspace community in a unique marketing enterprise.
The members of Myspace chose the script of Faintheart and were given small parts and extra roles in this online inspired Dramady. (Drama/Comedy)
One of the main roles is taken by Jessica Hynes of ‘Spaced’ fame and all other lead parts are played by professional actors. She said this could be the vision of tomorrow with remote directing via email and messenger.
Made by ‘Vertigo Films’, ‘Faintheart’ has not won the heart of Time Out critic, Dave Calhoun, who described the film as “Mildy amusing” and felt the film would be hard pushed to be able to make the DVD market.
The story of Faintheart is of a man who in his spare time likes to re-enact Viking battles much to the annoyance of his wife and his fantasy world of roleplay is damaging his marriage.
Anthony Lukom, UK Managing Director for Myspace felt that this was a platform of the future for film making and getting Myspace members involved was only right.
The film has been backed, in part by Myspace and government funding and will premiere tonight via live streaming at the same time that this film hits selected UK Cinemas which were chosen by the Myspace generation.
Entry is free for the screening of faintheart on 27/01/2009 and details are available on the official Myspace page.
It is a “Shared and steadfast desire to harness the collective creative power of the world’s leading online community and create the worlds first fully user generated feature film”.
Faintheart the DVD and soundtrack is available to purchase by download on Amazon UK.
This is an interesting marketing exercise to strengthen DVD sales on a platform that might very well lead the way and change the face of technology and future in online film making. -
“Directed by Vito Rocco. With Nick Ball, Ewen Bremner, Calum Chalmers. A romantic comedy set in the world of battle re-enactments, about an irresponsible guy” IMDB -
http://www.myspace.com/faintheartthemovie
This is such a futuristic concept, and I really do hope that the film is a huge success. It’s a great experiment, and if it does go well then we could well see many more films of this nature in the not too distant future.
I certainly want to see it, just to see how it has turned out. I really like the idea of what they’ve done here, and Faintheart is definitely now on my list of films to watch.
As always you’ve covered your subject fantastically well here, and if it wasn’t for your post then I’d probably never have known about this film. The idea is definitely very interesting, and your writing about it here is just absolutely brilliant.